Proverbs 7:6-27 [NKJV] 6 For at the window of my house I looked through my lattice, 7 And saw among the simple, I perceived among the youths, A young man devoid of understanding, 8 Passing along the street near her corner; And he took the path to her house 9 In the twilight, in the evening, In the black and dark night. 10 And there a woman met him, [With] the attire of a harlot, and a crafty heart. 11 She [was] loud and rebellious, Her feet would not stay at home. 12 At times [she was] outside, at times in the open square, Lurking at every corner. 13 So she caught him and kissed him; With an impudent face she said to him: 14 "[I have] peace offerings with me; Today I have paid my vows. 15 So I came out to meet you, Diligently to seek your face, And I have found you. 16 I have spread my bed with tapestry, Colored coverings of Egyptian linen. 17 I have perfumed my bed With myrrh, aloes, and cinnamon. 18 Come, let us take our fill of love until morning; Let us delight ourselves with love. 19 For my husband [is] not at home; He has gone on a long journey; 20 He has taken a bag of money with him, [And] will come home on the appointed day." 21 With her enticing speech she caused him to yield, With her flattering lips she seduced him. 22 Immediately he went after her, as an ox goes to the slaughter, Or as a fool to the correction of the stocks, 23 Till an arrow struck his liver. As a bird hastens to the snare, He did not know it [would cost] his life. 24 Now therefore, listen to me, [my] children; Pay attention to the words of my mouth: 25 Do not let your heart turn aside to her ways, Do not stray into her paths; 26 For she has cast down many wounded, And all who were slain by her were strong [men]. 27 Her house [is] the way to hell, Descending to the chambers of death. And all who were slain by her were strong [men]. 27 Her house [is] the way to hell, Descending to the chambers of death.
Here we read, as we have discussed before, one of Solomon’s main themes – avoiding the trap of the adulteress. This lady is everywhere, according to Solomon, luring men to buy her goods.
These days, advertising is everywhere: on billboards when we drive, on the radio, in print, on social media and on television. While some ads might try to shock us, the vast majority strive to lure us into purchases by telling us either that they are better than the rest or that we will be better (or at least look better) for having purchased or used them. Whiter teeth. You deserve the best. Choosey mothers choose… And so forth. It seems to me that advertisements focus on what is good (like: whole grain!) and not on the down side – like the fact that one bowl of cereal has 3-4X as much sugar or salt or fat as you should have in a day.
There are a surprising number of products that use sex or sexiness to sell. Unless the ad is showing a before and after type promotion, the folks in ads are beautiful, happy, prosperous, smart – implying that you can be too, if you just use the product.
And people are charmed into buying things they don’t need or that are not good for them because human nature is lured by these tactics.
That’s exactly what is going on here. This seductress is luring someone – a young man who did not have his guard up – into an action that might seem great to start but will end up in disaster. She uses all the same lures as modern advertising: it will be fun, it’s convenient, you deserve it. And the clincher – no way will we get caught.
Even if you and I would never be convinced to commit adultery, we have to admit that Satan knows exactly were to and how to encourage us to buy the sins that do tempt us. Whether it is a temptation to pay back unkindness with unkindness of our own. Or to flirt inappropriately at work. To eat or drink too much. You can bet that Satan knows my weaknesses and will offer those things to me.
Just like advertising today and the harlot in Proverbs 7, Satan will use persuasive tactics like: “you deserve it” or “it’ll be good for you” or “you cannot let them get away with it” or whatever advertising he can to lure us into sin.
He is the master of one-to-one advertising, customizing the siren’s call toward whatever tempts me most, with whatever reasoning will work best on me.
Blessedly, the Holy Spirit is also a master at giving us the exact help we need to resist the exact temptations that Satan throws at us. I just have to tune my mind to the advertising of the Holy Spirit, turn the volume up, so that I cannot hear Satan’s promotions.
I must listen to the messages of the Holy Spirit that encourages me to love my neighbor as myself, to return good for evil and never seek revenge, to be true to my marriage, to be honest/never steal, to be truthful in all communications/never lie, etc.
Through the Holy Spirit, God calls to us each day to follow His path, to buy into the product He is selling. What God is calling us to invest in is a product that has no negative side effects. It is a product that is good for every aspect of our lives (mind, heart, body and soul). It is a product that does promote better relationships not only with the Father and Jesus, but also with family, friends and coworkers. It is a product with positive results that will last for all eternity.
Whatever Satan is selling always, always leads to death. The world we live in is complicit in selling Satan’s ways. But the Holy Spirit is pure truth in advertising and its call leads to eternal life and tuning into it helps us to “just say no” to what Satan and the world are selling.
Sweet sisters, let’s buy into what the Holy Spirit is selling every day, so that we can drown out the false claims of Satan’s advertising.
Prayer — Father God, This world is full of temptations. Satan will seek to lure me into sinning by telling me all sorts of lies. I choose to listen to You instead. I choose to follow the call of the Holy Spirit. I know that You alone offer the good life – both now and for all eternity. Help me, Father, to tune out the lure of Satan and this world and to tune into Your Holy Spirit today and always. In the name of Jesus I ask. Amen.
Your thoughts —
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